Dr. Jordan B. Peterson sits down with 2024 presidential candidate Vivek Ramaswamy to discuss the recent suspension of his campaign, how he fought the traditional media’s best advances against him, who he is endorsing now, and the American values he seeks to defend going forward.

Vivek Ramaswamy is an entrepreneur, author, and political activist. Vivek has been making headlines since announcing his candidacy for the 2024 presidential election, running on a platform in part to dismantle the expansive and corrupt bureaucracy that has seeped into nearly all facets of American government. Prior to this, Ramaswamy was the founder and CEO of the biopharmaceutical company Roivant Sciences. Leaving in 2021, he published “Woke, Inc.: Inside Corporate America's Social Justice Scam.” In 2022, he cofounded Strive Asset Management with Anson Frericks, which focuses on an alternative to the nowpushed ESG investment framework. That same year Ramaswamy published “Nation of Victims: Identity Politics, the Death of Merit, and the Path Back to Excellence”
and has since been deemed one of the “Intellectual Godfathers of the antiwoke movement.”

This episode was recorded on March 27th, 2024

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Chapters

(0:00) Tour update 2024
(0:43) Coming up
(1:07) Intro
(2:29) From business to politics, what prompted the change
(6:34) Launching the campaign
(9:12) The surprising level of marketing necessary for politics
(12:30) Dean Phillips, shut out of the system
(13:24) Getting on the map: nontraditional media
(15:00) Appearing on The Don Lemon Show
(18:36) How to fight “gotcha journalism” and going viral
(24:16) Unexpected success and the problems it created
(26:37) Why the corporate media is “not yet irrelevant”
(29:58) The Atlantic lied
(43:15) Preparing for the first primary debate
(49:34) Front and center, how the public responded
(58:50) The archetype of a leader
(1:11:04) The political industrial complex: reform or destroy?
(1:15:44) A potential danger, the dragon which eats its own tail
(1:22:49) Why Vivek endorses Donald Trump: “He actually cares about the country”



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