HW News’ Managing Editor Mr. Sujit Nair delves into a conversation with Jayshree Sundar, a seasoned advertising professional and author of the book ‘Don’t Forget 2004’. In late 2003, the Congress Party faced a significant setback in three state elections, losing to the Atal Bihari Vajpayeeled BJP in Madhya Pradesh, Rajasthan, and Chhatisgarh. However, in May 2004, just five months later, the same Congress Party achieved an astounding victory in the General elections, making history. What led to this remarkable turnaround? A pivotal figure in this transformation was Jayshree Sundar and her exceptional team played a crucial role in the Congress Party's historic victory.

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