Welcome to Latin Focus, a series of conversations hosted by Alfonso García Mora, IFC´s VP for Europe, Latin America and the Caribbean Region where we will meet and talk with the businessmen and leaders who drive the development of the region. In this first episode, our guest is Rodrigo Herrera, Founder and President of Genomma Lab, a leading Mexicobased pharmaceutical company that helps bring highquality, affordable medicines to the most vulnerable populations in Latin America.