Kia (000270.KS) unveiled its new hightech, gaspowered K4 compact sedan to the US market at the 2024 New York Auto Show. Some automakers are sticking to internal combustible engines (ICE) and hybrid vehicle models as demand for EVs has entered a lull for a number of reasons. Is there room for the US market to grow despite economic worries?

Kia America COO Steve Center sits down with Yahoo Finance's Pras Subramanian to talk about Kia's new models, its competition, and the EV transition in the American auto market.

Center elaborates on his stance on the US market: "A lot of things have changed in the last 12 months. The supply chain is pretty much recovered, you don't hear about those problems anymore. The manufacturing has caught up. Competitors that were more disproportionately hurt by the supply chain are back. So the market share is starting to rebalance a little bit. We're trying to hold on to what we gained over the past few years.

About Yahoo Finance:

Yahoo Finance provides free stock ticker data, uptodate news, portfolio management resources, comprehensive market data, advanced tools, and more information to help you manage your financial life.

Get the latest news and data at finance.yahoo.com

Download the Yahoo Finance app on Apple (https://apple.co/3Rten0R) or Android (https://bit.ly/3t8UnXO)

Follow Yahoo Finance on social:

X:   / yahoofinance  
Instagram: https://www.instagram.com/yahoofinanc...
TikTok: https://www.tiktok.com/@yahoofinance?...
Facebook:   / yahoofinance  
LinkedIn:   / yahoofinance  

#kia #auto #yahoofinance