I'm sure you don't need me to tell you the last week has been a crazy one, consumed by the beef between Drake and Kendrick Lamar, two titans of modern hiphop.

The beef has taken many unexpected turns, and I tried to address as many as possible in this video. However, one track still sticks out to me as particularly masterful: Kendrick's "Euphoria".

The first true Drake diss song from Kendrick Lamar, the track is hardhitting, propulsive, and most interesting to me, rooted firmly in the narrative of Kendrick Lamar, hiding deeper narrative secrets underneath the surface.

It's those secrets I hope to sift through today as I break down the current Drake and Kendrick beef and explore the hidden genius of "Euphoria".

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Video Shot On
• Panasonic LUMIX G7

Audio Recorded On
• Samson Q2U

Timecodes
0:00 1. a crazy few weeks
2:34 2. connecting the dots
5:21 3. the euphoria of a great rap beef
8:11 4. the heart plays...
10:11 5. staying power
11:48 6. but wait, there's more
19:01 7. outro

#kendricklamar #drake #makingmediamatter