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Just In Time (1984)

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Detroit Historical Society

2015.009.026
https://detroithistorical.pastperfect...

UMatic tape containing a recording of the film "Just In Time," produced by Urban Communications Group for the City of Detroit's Community and Economic Development Department and the Department of Public Information. Based around the "just in time manufacturing" model, the film was intended to help spur industrial development in the city as parts suppliers and manufactures relocate closer to the city's assembly plants that they serve. The film features Gary McMillin, the Director of Materials Management for General Motors Assembly; Dave Bing, the President of Bing Steel; Tony Barclae, the President of Cameo Color Coat; and Mayor Coleman A. Young.

The film's brief intro consists of narration over a series of evening and nighttime aerial shots. These shots include the Renaissance Center, a freighter on the Detroit River with the skyline and the sunset in the background, a night game at Tiger Stadium, and the Ambassador Bridge. Early sepiatoned assembly line footage follows showing demonstrating the assembly lines process, then working on actual lines. The title graphic then appears over footage of a contemporary assembly line.

As the contemporary assembly line footage continues, the narrator introduces the concept of "just in time manufacturing." Gary McMillin, the Director of Materials Management for General Motors Assembly then appears to discuss the new Detroit/Hamtramck Assembly plant, supplemented by footage of its construction and operations. The narration then returns to further explain "just in time manufacturing" over further footage of the plant, it's workers, robotics, and the semi trucks supplying it.

Dave Bing, the President of Bing Steel, Incorporated, appears next to discuss his role as a supplier in the "just in time" model. He talks about locating adjacent to the new General Motors plant. Bing mentions planning to open a restaurant near his plant, and expects similar developments by others. In additional to footage of Bing at his plant, this section also features a map showing the locations of Ford, General Motors, and Dodge plants and suppliers in Detroit. This segment also includes footage of a J.I.T. Distribution Center Incorporated building, water tower, and truck.

Next the narrator notes that Cameo Color Coat recent acquired the former Fisher Body Plant 21 to become a just in time supplier for the new General Motors Plant. Tony Barclae, the President of Cameo Color Coat then provides a brief comment. Narration about his company, their contract with General Motors, and footage of their facilities follows. This section also contains footage of the computers used to communicate between the companies, a General Motors assembly line, the sign for Ford Motor Company's World Headquarters, a Chrysler Corporation water tower, aerial footage of the interchange between I94 and I75, workers on one of American Natural Resources' natural gas drilling rigs, an aerial shot of the Detroit River, and the Renaissance Center.

Next to address the role of the City of Detroit in fostering these developments, Mayor Coleman A. Young addresses the camera from his office. The narrator then directly addresses the viewer on behalf of the City, offering help to locate a site for a development, and listing the various forms of financial assistance that are available. Employment training programs, regional educational resources, and the area's transportation infrastructure are also cited as incentives. This concluding montage features shots of an undeveloped site on the riverfront, and of the Motor City Industrial Park in the former Packard plant, students in a computer classroom, the campus of Oakland University, a freighter passing downtown Detroit's skyline as viewed from Windsor, the Ambassador Bridge, an airplane taking off, a truck on a freeway, a train, a crane unloading a freighter, the interchange between I96 and the Southfield Freeway, the construction of the Millender Center, people jogging, the James Scott Memorial Fountain, a group riding in a horsedrawn carriage, a saxophonist at the MontreuxDetroit International Jazz Festival, diners at the New Hellas Café, people running in a marathon, and the city's skyline. The film ends with the "Do It In Detroit" campaign logo.

The video is on a UCA10 UMatic tape, with an Allied Video Services label printed with "Just in Time. The tape is housed within a black plastic case with a matching label.

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