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Institutional Capital Comes to Sports

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Bloomberg Live

Sports has always been big business. But, as valuations rise with a booming media rights market, institutional investors are snapping up not just teams, but entire leagues. We’ll talk with the new class of sports investors about their playbook for this burgeoning alternative asset class. Gerry Cardinale, Founder, Managing Partner & Chief Investment Officer, RedBird Capital Partners Brandon Gardner, Partner, CoFounder & President, Raine, Gregg Lemkau, CoCEO, BDT & MSD Partners, Amanda Staveley, CEO, PCP Capital Partners; CoOwner, Newcastle United F.C. disucss with Jason Kelly, Chief Correspondent, Bloomberg Originals.

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