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In this video, a data scientist tackles a realworld challenge: balancing ad frequency with follower engagement on Instagram. He demonstrates a structured approach, outlining metrics, A/B testing, analysis and more.

Chapters
00:00 Introduction: Data Scientist's Role in Instagram Ad Balancing
02:57 A/B Testing: Balancing Ads and Engagement on Instagram
06:43 Setting Up and Analyzing A/B Tests with Interactive Tools
10:38 Using the Holdout Method to Analyze Ad Impact
12:59 DataDriven Decisions for Netflix Series Renewal
17:55 Overview of Instagram Analysis Techniques
20:32 Measuring Engagement and Analyzing Instagram Experiment Results

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