Three days with Rihanna in Paris as she launches her first Fenty pop up store. This is the first time in more than 30 years that LVMH creates a new brand from scratch, hiring dozens of creatives and executives, and creating a new ecommerce platform.

Business stakes are high but Rihanna shows up every day for the countdown to the launch.

The Fenty pop up store was open in Paris on 10 rue de Turenne until June 2 2019.

This is BUSINESS MODEL : RIHANNA'S FENTY !

WITH English & French SUBTITLES (as usual) !

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Filmed with Julien Da Costa
Edited by Konstantin Maslakov
Production Deralf : Natacha Morice
Postproduction Victor Bonnard

#RIHANNA #FENTY #LVMH