Creative consultant Max Hurd had just one requirement when looking for his northwest London endofterrace: it needed to have space for the enormous painting from his childhood in Brazil that now stretches from the front door, all the way along the hall to the kitchen, where more recent memories line the walls. A portrait of his beloved Ivana, a recently deceased chihuahua who helped him “accept his queer identity”, takes pride of place, while artworks by his friends and photographs fill the back wall.

You won’t easily find anything practical here. Fairysized cocktail glasses and porcelain ladies of leisure with cocktail umbrellas are given preference over the hiddenfromview kettle and toaster so that everything on show is “pretty but pointless”, the mantra Max says sums up the house he shares with his malemodel housemate.

Watch the video to visit the theatrical orange bedroom (the “most comfortable colour” for his eyes) and the loft room, originally pegged as a “sex room” but now used for afterdinner martinis and board games.

Director: Jacopo Cinti
Dop: Tom Bryan
Creative video producer: Sarah Barnes
Commissioning video editor: Josh Arnold
Camera assistant: Ferran Guillén I Pons
Sound tech: Alessandra Fasto
Camera trainee: Harry Grunfeld
Edit: Joseph Bolger at Stitch/Homespun
Grade: Rascal Post

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