Sold to the watchmaking Scheufele family in 1963, Chopard is one of the few remaining independent brands from Switzerland. Made in Fleurier, Chopard’s L.U.C. watches exemplify Chopard’s stronglyingrained philosophy of independence – not only are their mechanical movements produced inhouse, they also make their own watch cases and smelt their own gold in Geneva.

We visited their Manufacture in Fleurier, where copresident KarlFriedrich Scheufele walks us through Chopard’s L.U.C L’Art D’Une Manufacture and recaps their 25year watchmaking history.
Discover the hidden world of Chopard's métiers d'art as we take a closer look behind the scenes, with an exclusive tour of L.U.CEUM – the brands “museum for timekeeping”, led by son KarlFritz Scheufele himself.

Stay tuned for part 2 where the Scheufele father and son duo discuss the future of the brand and the generational change within the family.

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