Dr. Ghadah W. Alharthi is an international Cultural Adviser based in London, as well as an Associate Professor and Director specializing in Culture and Innovation at Central Saint Martins, University of the Arts London. With a PhD in International Management, she is passionate about protecting and sharing Saudi Arabia's heritage and traditions both within the Kingdom and abroad. She has worked on UNESCO sites and gigaprojects in the Middle East, including NEOM and Diriyah Gate. In this episode, she defines cultural diplomacy, highlights the astounding progress of Vision 2030 thus far, reflects on the growing workforce of women in the country, and expands on the importance of tourism and cultural exchange. She is fueled by the success stories of local Saudis and looks forward to the bright future ahead.

0:00 Introductions
1:51 UNESCO
9:35 Saudi’s image in mainstream media
14:00 Vision 2030
15:48 World Economic Forum
17:27 Aha moment
21:50 Soft power
25:25 Overcoming challenges
27:10 Research, storytelling, locals
32:30 Saudi women in the workforce
36:08 Fears, optimism, happiness
43:10 Teaching
44:30 Advice, exhibits, travels
51:24 Exciting events coming up
53:10 Closing words

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Credits
Ghadah W. Alharthi | Guests
Mo Islam | Host & Founder
Ahmed Hussein | Marketing & Brand Manager
Ryan Ismail | COO
Tito | Editor & Production Manager
Youssef Hamieh | Show Manager
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