Order 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRu
Order 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0



Smell good, feel confident. Use my code Raj10 to get additional 10% off all Blanko perfumes: https://hi.switchy.io/BlankoxRaj



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   • Figuring Out With Raj Shamani  



Timestamps:

00:00 Intro
00:55 Raj’s introduction to Minimalist
02:12 Minimalist beginning
06:53 Funding from Unilever and Sequoia
08:35 Organic over paid marketing
12:35 Product quality over marketing
16:56 Inspired by Ordinary
20:05 Different segments of customers
23:06 Fair & Lovely branding strategy
26:08 Evolution of brand building
30:55 Online presence Vs Retail
39:08 Retail Marketing technique
41:33 Modern distribution channels
43:35 Highest selling categories
46:40 Dealing with competitors
49:06 Performance Marketing in India
52:53 Difference between Indian and UK, UAE customers
55:29 Thanks for watching!



My gear for shooting this video:

Canon EOS 200D II 24.1MP DSLR Camera: https://amzn.to/3GuiPFK
Canon EF50MM F/1.8 STM Lens: https://amzn.to/3WZOSoi
Canon EFS 1855mm f/3.55.6: https://amzn.to/3ZpKBMy
Yunteng Aluminium Tripod (Vct690, Black): https://amzn.to/3ItEzV0
Zoom H6 All Black (2020 Version): https://amzn.to/3irUCIf
Shure SM7B Cardioid Vocal Dynamic Microphone: https://amzn.to/3GPimiM
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GODOX SL150II 150W LED Video Light: https://amzn.to/3XeN0aL



In today’s episode of Figuring Out, we have Minimalist’s cofounder Mohit Yadav in conversation with Raj Shamani. Minimalist is one of the fastestgrowing skincare brand of India which has grown from 0 to 100 crores in just 8 months. You will hear all that it took for this brand to grow and become one of the favourite brands of consumers in this episode.

In this episode, we talked about how Mohit started Minimalist, the early days of him figuring out everything in this business, and how Minimalist’s Instagram followers went from 200 to 10,000 within 2 days. He further explained the complete breakdown of the journey of reaching 0 to 100 crores in revenue within 8 months of starting the brand. We also talked about if Minimalist is inspired by The Ordinary which is popular in the U.S. and the three segments of different consumers that he came across while building Minimalist.

We discussed the modern distribution channels like Zepto, Swiggy, and more and how much these channels contribute to their overall sales. He shared the top 3 skincare products that are most bought in India. He explained their social media strategy and overall strategy to have 4x consumer retention. We ended our conversation by talking about how Indian consumers are different from consumers from any other country. For more such insightful conversations, subscribe to our channel and join this journey of Figuring Out.

Follow Mohit Yadav On:
LinkedIn:   / mohitmst  



To Know More,
Follow Raj Shamani On ⤵

Instagram @RajShamani
  / rajshamani  

Twitter @RajShamani
  / rajshamani  

Facebook @ShamaniRaj
  / shamaniraj  

LinkedIn Raj Shamani
  / rajshamani  

• • •

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