In this SavvySession, we will dive into:

The limitations of a "onecampaign" approach in Performance Max and strategies to overcome them.
Essential data for structuring Performance Max campaigns more effectively.
Key principles for advancing beyond a singlecampaign setup.
Four sophisticated campaign structures to enhance Performance Max performance:
POAS/ROAS levels
Comparing POAS/ROAS with Impression Share
Strategies for Bestsellers, Sleeping, New, and Unprofitable products
The pitfalls of categorizing products by high vs low margins
Managing and optimizing your Performance Max campaign structure.
Timing for a campaign structure review and adjustments.
Integrating standard Shopping Campaigns for a comprehensive strategy.

Why you should join this session:

You’ve seen good success with Performance Max but want to go further
You’re not sure how to optimize your Performance Max campaigns