Chances are, you’ve been talking to people with serious illness all wrong. And you’ve talked to them: over half of Americans face chronic illness in their lives. In her TEDxLincoln debut, Kelly Medwick recounts a time of caregiving for her late husband through the best—and the worst—encounters they had with others.

Kelly Medwick has worked in marketing, sales, media and nonprofit — all lines of work that have allowed her to study motivations and behaviors, putting together the stories from the clues.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx