A selfdescribed "serial entrepreneur," Matt O'Hayer has started nearly 50 businesses in his life. In 2007, though, he decided to begin a network of familyrun farms that produce highquality, pastureraised eggs. With 27 acres of land and 20 Rhode Island Red hens in Austin, TX, Matt's dream and a $460 million business called Vital Farms was born.

Correction: The price of Vital Farms Restorative Eggs is $9.99 and Vital Vacations is a premium Yacht company. An earlier version misstated this information.

Produced & Edited by: Raffi Paul
Senior Managing Producer: Eric M. Clark
Camera: Corentin Soibinet
Reporter: Tom Huddleston Jr.
Animator: Elham Ataeiazar
Additional Footage: Vital Farms, Getty Images

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I Built Vital Farms: A $460 Million Business Selling $10 Eggs