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How To Write A Memorable About Us Page (With Copywriting Tips Examples u0026 Formulas)

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Alex Cattoni

Personal Brands vs. Organizations: 12 Great About Us Page Examples
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It doesn’t matter what niche or industry you’re working in…

After your Home Page, your About Page is the most important supporting asset that you can possibly include on your main website… 

Because the truth is that audiences are seeking out MORE than just products and services… 

They’re seeking out products and services from brands that they actually connect with (& ones that share their personal values)... 

So your About Us Page is your way of answering the question: Yeah, but who are you… really?!

Your About Page is a valuable opportunity for your prospects to connect with who you are, what you do, and WHY you do it…

Now, there are two formulas that I always follow to write authentic, authoritybuilding, and allaround awesome About Pages that’ll get you more clients and customers...

And in today’s video, I’m breaking down both formulas for you stepbystep ‍♀

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