When it comes to SEO, doing the little things extremely well is often the difference between generating and not generating results. Structure data adds tremendous value to your site by helping search engines better understand your data. Schema.org was created by the major search players in order to give consistency to structured data on the web.

According to their site, Schema.org "is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond." In this video, I share how to leverage this site to find, create and add structured data to your website.

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