You don't need to have amazing drawing skills or be the most creative person to sketch a great concept in a workshop. In this video, we show you how to run a Concept Sketching exercise, so that every participant in your workshop is able to deliver a great concept.

A concept, in this exercise, is an illustrated idea that requires no further verbal explanation and can demonstrate a solution to the challenge we are focused on.

This video is part 4 of our Marketing workshop series, where you're going to learn how to run a Marketing Strategy Workshop to boost any of your campaigns.

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Video timestamps

0:00 Intro
1:02 What is the Concept Sketching exercise?
2:25 The Materials needed
2:52 Important things to remind your participants
4:11 Example of a concept
5:13 Why the concepts should be anonymous
5:37 Tip # 1 Announce the time
5:57 Tip # 2 Encourage participants to look at Lightning Demos
6:20 Tip # 3 Start with a small draft
7:06 Conclusion and What’s Next

Thanks for watching!



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How to SKETCH a CONCEPT Without Drawing Skills | Marketing Workshop Part 4
   • How to SKETCH a CONCEPT Without Drawi...