The Klaviyo Welcome Series flow is an easy and extremely effective way to capture revenue from your eCommerce website. We'll walk you through the basics of a welcome series flow and the onsite pop up. We'll show you how to set up your flow and offer protips from our Klaviyo expert on how to optimize and make the most out of your flow!

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KEY DOCUMENTATION REFERENCED IN VIDEO
○ Related Blog on Pros and Cons of Using Klaviyo:
https://www.themediacaptain.com/pros...

TABLE OF CONTENT
0:00 Intro
0:55 What is a welcome series flow?
1:14 What is/example of a website popup?
1:49 How popups help improve conversion rate?
2:27 Visual representation of the welcome series flow
4:45 Keeping your emails simple (example from DermWarehouse)
5:36 Triggers & time delays
6:03 Conditional splits
8:17 Measuring results
10:39 Closing

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