One of the tricks to make your selfpublishing book look really professional is to create a publishing company and have a logo created for it. This isn't as complicated as you might think. You can keep this really simple and just create a DBA or ficticious business name for your company. In this video Julie Broad of Book Launchers explains how authors can create their own publishing company for the purposes of looking like a professionally published book.

This is not legal or accounting advice. If you don't already have an accountant or attorney giving you advice as to how to structure your business you should do this. This video is simply showing you examples of how to get a DBA or fictitious business name in Canada and in California as examples of how to set up a publishing company.

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