Selling is problem solving. Selling is understand what people value getting more than the cost of your product. These are my first 5 questions I ask in any customer meeting. See Part 2 for my next 5 questions.

Chapters:
0:05 Could you outline the biggest challenges in your business right now?
0:23 How does the problem manifest itself?
0:34 What are the consequences if you don't fix the problem?
1:01 If anyone else impacted by the problem?
1:26 Can you outline your vision for the future?

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