Clay is joined by Dr. Robert Cialdini to discuss Charlie Munger’s favorite book – Influence: The Psychology of Persuasion.

Dr. Cialdini is a New York Times BestSelling Author of Influence and PreSuasion. He is also the CEO and President of Influence at Work, which focuses on ethical training, corporate keynote programs, and the Cialdini Method Certified Trainer program. In recognition of his outstanding research achievements and contributions to behavioral science, he is frequently regarded as the “Godfather of Influence.”

IN THIS EPISODE YOU’LL LEARN:
00:00:00 Intro
00:00:37 How Dr. Cialdini met Charlie Munger
00:03:05 How Warren Buffett and Charlie Munger utilize reciprocity
00:09:31 What Cialdini learned from Charlie Munger
00:15:14 The commitment and consistency bias
00:21:14 Behaving ethically and honesty to win in life
00:25:10 How trust is the foundation of the best relationships
00:28:16 The scarcity principle
00:52:19 The liking bias
00:59:54 How to overcome the liking bias

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▶ RELATED EPISODES:
Influence New and Expanded: The Psychology of Persuasion w/ Dr. Robert Cialdini:    • Influence New and Expanded: The Psych...  
Influence By Robert Cialdini:    • TIP22: Influence  By Robert Cialdini  
Unveiling the Genius: Unforgettable Life Lessons From Investing Legend Charlie Munger:    • A Tribute to Charlie Munger | Life Le...  
Celebrating Charlie Munger w/ Mohnish Pabrai, Tom Gayner, Joel Greenblatt, & Chris Davis:    • Celebrating Charlie Munger w/ Mohnish...  

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  BOOKS MENTIONED:
Influence by Robert Cialdini: https://amzn.to/3Pr3efC
PreSuasion by Robert Cialdini: https://amzn.to/3PqrazA
Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah Goldstein, Steve Martin, & Robert Cialdini: https://amzn.to/43mmCAa

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