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Email marketing helps you connect with your audience to promote your brand and increase sales. But before you ever hit send on your campaign, there’s a lot that happens behind the scenes to ensure your content gets to the inbox. In this webinar, we’ll discuss steps you can take to improve email deliverability and to help your emails reach your recipients' inboxes, including setting up email authentication for your custom domain and more.

In this webinar, we will:

Breakdown key concepts around email deliverability and introduce ways it can be improved
Provide tips to help ensure your emails make it into the inbox
Guide you through the process of authenticating your custom domain

*Note images/content in this video may differ slightly from what you see in your Mailchimp account.

For more information, check out our guides and tutorials:
• Step By Step Email Creation Using Mailchimp: https://bit.ly/StepByStepEmail
• How to Build Your Email List in Less than an Hour: https://bit.ly/BuildYourEmailListNow
• Strategy and Tips for Successful Email Campaigns: https://bit.ly/MCEmailMarketingStrate...
• What Are the Most Used Email Service Providers in 2023?: https://bit.ly/TopEmailProviders
• 7 Best Email Marketing Courses – For All Budgets in 2023?: https://bit.ly/BestEmailMarketingCourses
• Best Email Newsletter Examples in 2023: https://bit.ly/BestEmailExamples
• How to Write the Best Email Headers in 2023: https://bit.ly/BestEmailHeaders

Playlists to continue growing
► Get up to speed quickly with our onboarding tutorials:
https://bit.ly/GetStartedMailchimp
► Go beyond the basics:
https://bit.ly/GrowOnMailchimp
► Dive into our free webinars and learn from a wide range of experts:
https://bit.ly/MailchimpWebinars_'>https://bit.ly/MailchimpWebinars_
► Set up apps and tools to do more with Mailchimp:
https://bit.ly/IntegrationsPlaylist

Levelup your Mailchimp skills with our workshops: https://bit.ly/MailchimpWebinars
Earn your Mailchimp certifications: https://bit.ly/MailchimpAcademy
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Key Moments:
00:00 Introduction & agenda
01:50 Differences between email deliverability & email delivery
03:00 Engagement vs. reputation
05:01 Ways to improve your email deliverability
07:07 How authenticating your domain helps with email deliverability
08:19 How to check if your domain is authenticated in Mailchimp
09:56 How to set up custom domain authentication
16:46 Best practices & tips for an email deliverability strategy
23:22 Webinar wrapup



About Mailchimp:
Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with worldclass marketing technology, awardwinning customer support, and inspiring content. Mailchimp puts databacked recommendations at the heart of your marketing, so you can find and engage customers across email, social media, landing pages, and advertising—automatically and with the power of AI.

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