I'm a big believer in knowing your numbers as a business owner. It's the only way you can really evaluate the actual health of your business! Finding your average profit margin is a key metric you need to know; this video shows you how to do that as well as offers tips for what it should be for a healthy, sustainable booth or reseller business.

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In this video, Melanie Alexander from Lost and Found shows how antique booth owners and vintage sellers can make more money by understanding and improving their profit margins. Let's dive into the key points:

Markup vs. Margin: Melanie explains the difference between markup and margin. Both are about making money from sales, but they calculate it differently.

Example of Markup: She gives an easy example – if you sell something for double what you paid, that's a 100% markup.

Profit Margin Defined: Melanie introduces profit margin, which is the profit percentage from the sale price. For instance, selling a $5 item for $10 gives you a 50% profit margin.

Why Profit Margin Matters: She emphasizes why understanding profit margin is crucial. It's not just about making money; it's about covering all your business expenses like rent and supplies.

Setting a Standard Markup: Melanie suggests having a standard markup to easily figure out your average profit margin. This helps you know how much money you're really making.

Impact of Low Profit Margins: She warns that even if you're making good sales, low profit margins might mean you're not pocketing enough money.

Pricing Strategy: Melanie recommends pricing items at least three times what you paid for them. It's not about being greedy but making sure your business is sustainable.

Handling Criticisms: Addressing concerns about high prices, Melanie explains that it's about sustaining your business and not being greedy.

Consumable vs. Nonconsumable Goods: She compares items people use up (consumable) to items that don't get used up (nonconsumable) and how it affects sales and profit margins.

Smart Shopping and Pricing: Melanie encourages smart shopping, finding good deals, and being willing to charge more for items that deserve it. It's about making your business work.

This video is a handy guide for antique booth owners and vintage sellers who want to boost their profits. Melanie shares practical tips to help you understand, calculate, and improve your profit margins for a successful business. Don't miss out if you're looking to make more money in the vintage selling game! #VintageSelling #ProfitMargins #SmallBusinessTips

Hope it's helpful!

#antiqueboothtips #antiquebooth


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