In this video the Bradley from Helium 10 breaks down the powerful tool called Cerebro by Helium10. Cerebro is a reverse ASIN tool that allows users to obtain all the relevant keywords that a product is ranking for on Amazon or Walmart. In this video, you will learn everything there is to know about Cerebro and how to use it. Cerebro is the BEST tool in conducting keyword research and understanding market competition on Amazon. It provides valuable insights into understanding what keywords are relevant from Amazon's viewpoint.

Bradley emphasizes the importance of keyword analysis and reverse engineering competitors' PPC strategies. He explains the advantage of identifying top keywords and opportunity keywords to effectively rank and advertise products. We also discuss the significance of product research, historical trend data, and brand analytics in formulating effective advertising and ranking strategies on Amazon.

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