In this tutorial, I show you all you need to know to set up a professional instagram page (business or creator). Every business should do this, whether you are brick and mortar, a personal brand, ecommerce, or just looking to grow your insta. This unlocks tools like analytics, promotions, categorized DMs, scheduled posts, and more. By configuring a professional Insta account, you can improve your conversions and traffic which in turn will generate you more money.

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0:00 Benefits of Professional Instagram Accounts
1:15 Getting Started: Create An Account
4:00 Understanding Instagram
4:30 Professional Instagram Features Available
6:40 VERY IMPORTANT before upgrading to professional account
7:15 Upgrading to Professional Account
11:55 Accessing & Using Analytics
13:00 Ads, Branded Content, & Saved Replies
14:30 Message Categorization
15:15 Posting from Laptop/Desktop
16:15 #1 Tool To Use
19:30 Scheduling Posts


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VIDEO SUMMARY:
Why? Lots of users
Also, why convert from personal? Connect with FB Business page, analytics, advertise, add links and buttons, get title, upgrade inbox, saved replies, paid partnership tag, IG shopping, contact info, content scheduling
Create account
Business vs Creator accounts
Only personal accounts can be private
Make sure you disable the “private account” setting before converting
Creator and Business are similar, but have different titles available and
DMs and saved replies
Content scheduling
Canva
Analytics
Publishing from laptop
Make a Facebook Business page next!


DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support! Everything in this video is based on information we learned from online resources, our own experience, and books we have read. Please do your own research before making any important decisions. You and only you are responsible for any and all digital marketing decisions you make. Thank you for watching!