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How To Create A Viral Marketing Flywheel

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In episode 15 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about compounding marketing strategies.

00:00 Intro
02:40 Difference between referrals and affiliates
03:39 Why word of mouth trumps every form of marketing
05:20 The power of languaging
08:27 How to get everyone talking about your product
12:50 The biggest tip for ecommerce and physical product stores
18:29 The RIGHT way to do affiliate marketing
23:05 Why financial incentives aren't as effective as you think
24:08 Ship 30s future referral plans
27:46 Winner of FREE Ship 30 cohort


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• Follow Dickie on Twitter:   / dickiebush  
• Follow Dickie on LinkedIn:   / dickiebush  

• Follow Cole on Twitter:   / nicolascole77  
• Follow Cole on LinkedIn:   / nicolascole