Let's explore how to create a nurture campaign. This is step #5 in my marketing funnel series, and the focus of this step is nurturing customer interest and keeping your brand top of mind so that when customers are ready to buy, they are more likely to buy from you.

In this video, we will go through three of the most common approaches to creating a nurture campaign and how to choose the right approach for your business.

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CHAPTER MARKERS:
00:00 How To Build A Nurture Campaign
01:04 Approach 1 A Guided Journey
05:19 Approach 2 Consistent Newsletter
07:34 Approach 3 Sporadic Updates
10:58 6 Ways To Improve Your Nurture Campaign
16:54 Create Your Nurture Campaign
17:26 UP NEXT: How To Create A Sales Campaign

Content by Rick Kettner
Produced by Kyle Trienke