Are you struggling to get reviews for your business? In this video, I'm going to share with you the steps I've taken to consistently get reviews, whether it's on G2, Capterra, Google, or Facebook. Regardless of the place, a lot of the same principles apply.

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0:00 Introduction to How to Ask for Reviews or Testimonials

0:35 Step #1: Deliver an exceptional customer experience.

Here you'll want to make sure that your customers are actually happy or that you feel like your customers are happy with the job that you are doing for them so far.

The easiest way to benchmark this is to ask yourself, of the last 10 customers I served would nine out of 10 of them probably recommend my services or say that I did a pretty good job? If not, then go back to your customer development side of things and improve your quality of service.

2:04 Step #2: Ride a wave of positivity.

Think about the times in which your customers are experiencing the most value exchange from your business.

For example, this might be a moment in which you've saved them an hour of their time, or it might be a moment in which you've done something for them in which they couldn't do it themselves.

The key to getting high conversions when you're pushing on reviews or testimonials and trying to build up this habit from your customers is to leverage these opportunities where they are already feeling really good about your product or service.

3:35 Step #3: Stick to one CTA.

A lot of times people will have a ton of call to actions when it comes to asking for reviews where they will be asking their customers to leave a review on G2, Capterra, Google reviews, or even Facebook.

My biggest recommendation here is to make sure that you identify a single place where you want to build up that profile first before you move on to the next site for you to build your reviews up on.

Building up your review profiles one place at a time actually makes it easier for future customers to find places for them to leave reviews.

5:28 Step #4: Offer an incentive for their time.

The fourth step to take when it comes to getting more reviews or testimonials is to offer an incentive in exchange for their time. It's really important to note here that you are not paying for positive reviews, but for an honest review, and for them to simply take the time out of their day to leave a review.

For example, if you're a local sushi shop, you might offer the customer 20% off their next order if they leave a Google review, or if you prefer not to tie it to your own service, you might offer a gift card for them taking 10 minutes out of their day to write a review of for you.

7:01 Step #5: Send a follow up message to nonrespondents.

If you've watched the other videos on my channel around sales or email marketing, you know the importance of the follow up.

Oftentimes, the most opportunities are actually generated in your follow up as opposed to your initial message. When it comes to this step, I often incorporate some element of scarcity or importance to my message.

8:09 Bonus step

Make sure that you are systemizing your ask for testimonials or reviews.

The easiest way to improve this is to build some sort of system for tagging the customers that are happy with you that you think would make for prime candidates for your next review, push or campaign.

9:45 Two Big Takeaways to Remember:

1. Make things low friction for your customers.
2. Make sure that you are riding the highs when it comes to when you actually make your ask.

✍ COMMENT BELOW:
How do you ask for reviews for your business?

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Grow with Will is all about helping you grow your business, get more customers, and hone your business acumen. I teach you the realworld business skills you didn't learn in school to help take you from zero to selfstarter.

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Disclaimer: Grow with Will does not provide tax, legal, or accounting advice. This video, and the ideas presented in it, are for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice.