You Can Use Your GMB Posts to Promote Your Event & Double traffic according to Eventbright. Did you know events post on Google My Business see 100% more traffic to their websites? WHAT NEXT? GO TO DAY 29    • EASY Way To SELL Products & Maximise ...   For Google My Business PRODUCTS

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So if you're serious about local SEO, can you avoid learning about how to add event posts?

Over the past month, we have covered posts and how to maximise their SEO impact to help you rank. Day 7, 14, 21, and today is day 28. Today I show you 2 ways to use Google My Business posts to promote your event This one we haven't covered before.

You can take advantage of this twofold by:
First creating an event page for any events on your site, adding the markup, and hoping Google scrapes your site and uses this in place of thirdparty sites.
Second, you can create an Event Post with the same details of the event, and link it to the schema marked up event on your website.

//TIMESTAMPS
0:00 Introduction to Event Posts
0:50 2 ways to use GMB events
2:00 Titles on events
3:10 Ideas for types of events
5:00 How Google scrapes events
6:10 Can use Eventful, Eventbrite
8:35 Use Scheme for events
9:07 Adding an event in Google Business

Use https://fatjoe.com/blogtitlegenerator/'>https://fatjoe.com/blogtitlegenerator/ For Title Ideas

Events in The Business Profile (Knowledge Panel) Are These The Same As Event Posts? no

Events in the Business Profile (KP) are not connected to Google Events Posts. These events are pulled from thirdparty sources (like Eventful, Eventbrite) or your own website and marked up in Event Schema or structured data markup.

Are you missing opportunities for greater exposure through events?

Event Title (Optional): You can use up to a maximum of 58 characters (with spaces) for your title. If you are using all of the allowable characters, some of the text will get cut off in the thumbnail preview (more on that below).

It’s not mandatory to add a title, but if you do add one your post will stand out in search results and the title will be bold. Currently, you can’t manually bold any text in posts, and so having a title does make it pop more.

How to write mindblowing titles https://fatjoe.com/blogtitlegenerator/'>https://fatjoe.com/blogtitlegenerator/

This is a date post, do could you think of an event
Things to do...Google may show it as a local event
Are you doing an open day?
Are you appearing at a local street fete or an exhibition?
This gives more relevancy to your business in the Google database

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DAY 27 – GMB AUTHORITATIVE Backlinks    • SEO INSIDER reveals How To Get AUTHOR...  
DAY 28 – Add EVENTS To GMB    • How To Add EVENTS To Google My Busine...  
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