3 cold calling tips and strategies you'll learn from the playbook of a top cold caller in 2024:
How to meet your prospects in the buyer's pyramid
Sam's favorite coldcalling opening line
Strategies to engage prospects and inspire them to ask questions


In this episode, Sam shares his cold calling playbook and his approach to being a top performer in cold calling.

Sam Byassee works as a cold caller at Apex Revenue.

In 6 months at Apex Revenue, Sam has:

In the past 6 months at Apex Revenue, Sam:
Booked 100% of his meetings over the phone
Booked 200 Meetings
Activated 870 Leads: Prospects requested more information and a followup
Completed 3,200 conversations: Confirmed the right contact, delivered a pitch, and categorized the prospect correctly

Connect with Sam on LinkedIn:
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Chapters

00:00 Introduction
01:24 Learning from Justin and Ryan
03:43 Detaching from the Outcome
06:07 Segmenting the List
08:05 Account Segmentation
09:58 The Role of Apex Revenue
13:46 The Cold Calling Opener
15:39 Dissecting a Cold Call
21:20 Engaging Familiar Prospects
21:49 Building Genuine Interest
22:16 Adapting to Engage the Prospect
23:14 Skipping Parts of the Script
24:09 Handling Objections
24:39 Tracking Call Dispositions
25:06 Updating Call Results
25:36 Followup Strategies
26:04 Common Objections
26:28 Understanding the Prospect's Needs
27:27 Keeping the Prospect Talking
27:55 Boosting the Prospect's Confidence
28:52 Listening to Calls for Improvement
29:21 Flipping 'Not Interested' to 'Not Now'
30:19 Tracking Conversations and Activated Leads
31:17 The Four I's: Info, Intrigue, Intent, Interest
32:14 Improving the 'Not Interested' Metric
32:43 Asking Better Questions
33:10 Working on Openers and Delivery
34:06 Listening to Calls for Breakdowns
35:34 Understanding the Prospect's Needs
37:29 Avoiding Pitch Slapping and Feature Dumping
39:21 Trusting the Prospect's Timing
40:19 Focusing on Problems, Not Features