After losing 99.9% of one of New Zealand's largest kūmara farms, the restoration this beloved crop is predicated on the resilience of it's community.

The team at StoryBites had the privilege of spending 3 days capturing the uplifting response from the aftermath of Cyclone Gabrielle's devastating impact on the community.

Despite the initial setback, the unbreakable spirits of Anthony Blundell, Doug Nilsson, and their dedicated team across West Dargaville to Ruawai shines through as they embark on a mission to rebuild and rejuvenate their Kūmara crops.

Now, one year on, the fruits of their labour are evident for all to see. The Kūmara crops at Doug Nielson's farm are thriving, thanks to the unwavering commitment and passion of everyone involved. And to celebrate this remarkable journey of recovery, we are proud to announce that Proper Crisps have come together to sponsor the production of this narrative.

As avid consumers of Proper Crisps, the opportunity to meet the people behind our favourite Kiwi snacks from farm to table has really added to the weight of appreciation that we have for the people behind our New Zealand crafted products.

As customers can expect to see these Kūmara Crisps hit their supermarket shelves later this month, we're sure you'll be excited to pick up a bag knowing the dedication that has gone into bringing this legendary snack back.

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