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The Whole Truth is one of India's very rare "cleanlabel" brands that has a valuation of ₹600 Crores. In just 5 years, they've created a unique brand name that has made many DTC brands envy their growth strategy.

With India's healthy food market growing at the world's highest rate of 20%, this brand is here to not only stay but be a DISRUPTOR instead.

Timestamps
00:00 Intro
00:30 India's Market Landscape
02:08 How It All Started?
03:11 Cracking Trust
05:00 2 Compromises for Quality
06:51 Unique Content Strategy
09:10 SKU Strategy
10:30 Omnichannel Strategy

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