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Should new ventures target the largest markets? Should earlystage startups launch with multiple product lines? The product adoption cycle helps explain the types of customers new ventures can target at various stages. These customers include innovators, early adopters, early majority, late majority, and laggards. By understanding the product adoption cycle, entrepreneurs can better strategize on where to focus their energies and resources in the early startup stages. In this lecture, you'll learn about the stages of the product adoption cycle and how entrepreneurs can make it across the chasm by employing a beachhead strategy.