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With print journalism in decline, many newspapers are struggling to convert their readership into online subscriptions. The FT is the exception and is now considered the most trusted media outlet in the UK. So how did they stage this digital coup?

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1 https://openaccess.city.ac.uk/id/epri...
2 https://pressgazette.co.uk/mediaaudi...
3 https://pressgazette.co.uk/news/news...
4 https://www.gale.com/binaries/content...
5 https://www.journalism.co.uk/news/how...
6 https://aboutus.ft.com/press_release/...
7 https://www.ftstrategies.com/engb/in...
8 https://reutersinstitute.politics.ox....
9 https://www.ftstrategies.com/engb/in...
10 https://twitter.com/jburnmurdoch/stat...

00:00 Introduction
01:00 Disclaimer
01:18 Context
03:13 Print Circulation
06:13 Online Subscriptions Model
07:18 Revenue Streams
08:46 Credibility & Reputation
09:39 Why the FT is Winning
10:51 Nord VPN