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⏱ Timestamps
00:00 What Does It Cost To Make A Sneaker?
01:28 The Basics
2:13 The History of Collaborations
4:35 Athletic Interest Merch powered by Shopify
05:41 Virgil Abloh
09:16 The 3% Rule
11:52 The Future

About
Athletic Interest is a video essay series that investigates business stories from the world of sports.

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Sources
[1] https://www.solereview.com/whatdoes...

[2] https://stockx.com/nikeairforce1l...

[3] https://www.nssmag.com/en/fashion/182...

[4] https://www.newyorker.com/magazine/20...

[5]    • Virgil Abloh is Saving Luxury With T...  

[6] https://www.gq.com/story/virgilabloh...

[7]    • Core Studio Public Lecture: Virgil Ab...  

[8] https://www.readtrung.com/p/niketiff...

[9] http://news.bbc.co.uk/2/hi/entertainm...

[10] https://hypebeast.com/2018/10/benkel...

[11]    • The DEATH of The Hypebeast Subculture..  

[12] https://www.nytimes.com/2022/02/10/st...

   • VIRGIL ABLOH & OFFWHITE || Wie hat e...  

#virgilabloh #nike #adidas

This video was sponsored by Shopify.