Ever wondered why kawaii culture is so pervasive in Japan? Let’s dive into the science behind cuteness, unusual places it appears in, and it’s ties with capitalism, rebellion and healing loneliness!

References
Beyond Cuteness: An Emerging Field of the Psychology of “Kawaii” by Professor Hiroshi Nittono
   • Beyond Cuteness: An Emerging Field of...  
Cute Studies
https://www.cutestudies.org/
Seeing Cuteness Improves Our Performance, Study Finds
https://blogs.scientificamerican.com/...
Designing Adorable Products and Services
https://ieeexplore.ieee.org/document/...
!! There's too many, so I've compiled it in this Notion doc:
https://dstoryco.notion.site/HowKawa...

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Music we used
“midnight jam sesh” by aqualina
   • aqualina  midnight jam sesh [Chill/V...  
“And So It Begins” by Artificial.Music
   • And So It Begins – Artificial Music (...  
“Justnormal” by Chazzed
   • Justnormal   Chazzed  

Check out our other videos!
Latest uploads: What Does Cantonese Mean To You?
   • What Does Cantonese Mean To You?  
Japanese Design Is More Than Minimalism
   • Japanese Design Is More Than Minimalism  

⏱ Timestamps
0:00 This bear made me spend so much money
1:16 Kawaii is more than just “cute”
2:50 The science behind kawaii
3:45 Mascots for absolutely everything
4:51 Kawaii fuels capitalism
6:18 Kawaii is expression
7:30 Kawaii is healing
8:48 Want to learn more about Japanese design?

#japanesedesign #kawaii #sanrio #psychology

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   • aqualina  midnight jam sesh [Chill/V...  
–––––––––––––––––––––––––––––– And So It Begins by Artificial.Music
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   • And So It Begins – Artificial Music (...  
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