ANIMASHOW S2.E4

SUMMARY
For this episode, I'm delighted to welcome Roch Lener, founder and president of Millimages. The studio, which celebrates its 30th anniversary this year, has seen the animation industry break with the times in terms of both animation techniques and audience usage. Highlights include 64 Rue du Zoo Lane, Hôpital Hilltop, MimiCracra, Mouk, Didou, Corneil & Bernie, Lascars and, of course, the worldfamous kawaii rabbit, Molang. This latest property overturns the codes of the genre and brings with it the transformation of the Millimages group, which once again has to reinvent itself: produce content specific to native platforms such as Tiktok, Instagram or Giphy, master digital marketing and big data, and maintain relationships with international manufacturers keen to exploit this license, which has become a veritable brand as its audience continues to grow. An important detail: Molang is barely five years old!

CHAPTERS
00:01:00 The evolution of the animation industry
00:01:37 The evolution of animation techniques in France
00:03:22 The process of creating traditional animation
00:05:11 The history of coloring
00:06:56 The evolution of animation techniques
00:08:42 The beginnings of animation
00:10:23 Didou & 64 minute
00:12:18 The importance of design in animation
00:14:00 Transposing the Design into Animation
00:16:02 Using Youtube for visibility and distribution
00:17:49 Monetization on YouTube
00:19:32 The Lascars creators
00:21:20 The Lascars, an iconic brand
00:23:13 Warming up for the show
00:25:04 The comedy adventures of the intelligent duo
00:27:04 3D and sustainable design
00:28:50 The Renaissance movie
00:31:00 The Molang Story
00:32:47 Molang and Piou: a story of friendship and happiness
00:34:50 Molang's impact on the world
00:36:33 Creating B universes and characters
00:38:08 Molang's success on social networks
00:39:50 Molang's expansion and potential
00:41:40 Content creation and brand exploitation
00:43:32 Partnership with Race for Water
00:45:13 The Platform of All People Who Love Molang
00:46:59 Licensing and merchandising
00:48:46 Molang: the potential of a global hit
00:50:22 Massive changes in the design industry
00:51:59 New media and the creation of new intellectual properties

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