Instacart is in the middle of a massive change of business model prior to its IPO. Several reasons pushed for this : an unclear path to profitability and the competition heating up, especially with Amazon Fresh (Whole Foods) and Walmart.

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00:00 Introduction to Instacart
00:55 Instacart story and current context
03:31 Instacart Business Model explained
05:38 Instacart huge problem
07:13 Instacart solution and pivot

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#Instacart #BusinessModel