You already know that modern games want to empty your wallet more than they want you to have fun. But why are these monetization tactics becoming more and more popular? The answer is more complicated than you think…

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Research Links
Book Masters of Doom: How Two Guys Created an Empire and Transformed Pop Culture
https://amzn.to/402U9ff
“Let’s Go Whaling” talk
   • Let’s go whaling: Tricks for monetisi...  
Origins of Farmville
https://www.gamesindustry.biz/massma...
Gamecraft podcast on the rise of freetoplay
https://www.gamecraftpod.com/blog/ste...
Lootboxes
https://en.wikipedia.org/wiki/Loot_bo...
GDC talk of F2P design
https://www.gdcvault.com/play/1019671...