e.l.f Cosmetics is now the fourth largest mass makeup company in the United States, and Gen Z's favorite shopping destination. But it didn't have a hot start back in 2004, when the company struggled to sell in retail stores and get the nationwide attention it was striving for. So how did it go from struggling to sell onedollar products to customers to having a $3.7 billion market capitalization? This video details that journey, and the four things that could've helped along the way. 

Subscribe to my newsletter where I share articles, reports, and other interesting news I'm reading:https://thedevilwearsdatanews.beehiiv...

Thanks so much for watching! 

Subscriber count: 1,996

If you made it this far down in the description box, leave me a comment of your favorite emoji in the comments :)

Tags: #beauty #businessnews #makeup #makeupbusiness #businessanalysis