CocaCola is present in 200 countries, it's become the most famous company in the world thanks to revolutionary marketing techniques. The history of the brand has been told many times, and yet, it is still full of mistery, legends and secrets...

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Coproduction /influx https://www.influxcrew.com

0:00 Introduction
2:16 The birth of CocaCola
7:31 How to make a simple drink extraordinary
12:28 A dangerous drink ?
13:07 When Coke became an American essential
15:52 Did CocaCola invent Santa ?
17:05 Coca conquering the world
17:56 : The surprising origins of Fanta
18:29 : CocaCola during World War II
20:44 The 50s, the golden age of CocaCola and commercials
24:01 How Coke reflects American history
27:28 : The dark side of CocaCola
28:44 : The political influence of CocaCola
30:03 : The roots of the war with Pepsi
31:16 Coca and Pepsi in the movies
32:17 The New Coke, CocaCola's biggest mistake
36:53 CocaCola, masters of the world
39:50 CocaCola and health
41:59 Coke and the environment
44:17 2L per day : the country addicted to coke
45:22 Conclusion

Sources :

For God, Country, and CocaCola The Definitive History of the Great American Soft Drink and the Company That Makes It, Mark Pendergrast

CocaCola: The Real Story Behind the Real Thing, CNBC

CocaCola: The History of an American Icon, MPI Media Group

Panorama : CocaCola's 100 Billion Bottle Problem, BBC

Plastique, la grande intox Cash Investigation, France 2/Premières Lignes

Refreshment Through the Years, The Coca Cola Company

The Real Thing, Real to Reel Production
   • THE REAL THING: CocaCola Campaign an...  

Mexico's deadly CocaCola addiction | Unreported World, Channel 4
   • Mexico’s deadly CocaCola addiction |...  

The History of CocaCola, Channel 5
   • History of CocaCola | Secrets of Coc...  

How CocaCola Hijacked Sports
   • How CocaCola Hijacked Sports  

Coke Knew Their Plastic Would Trash the Planet…And Did It Anyway, The Story of Stuff Project
   • Coke Knew Their Plastic Would Trash t...  

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https://timesmachine.nytimes.com/time...
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Images et archives :
Periscope Films, NBC Archives via Vanderbilt Television Archives, PIX11 News, CBS This Morning, CBS Archives, US National Archives, Texas Archives of the Moving Images, American Archive of Public Broadcasting...