We take a trip to Michelin Motorsport's HQ in France and get the low down on exactly what goes into serious motorsport rubber.

Before you say "it's spelt TIRE", let us just remind you we are an Australian company, so no, 'TYRE' is still correct ;)

The top of the line motorsport range are still MADE BY HAND, so we were able to get up close and personal with the manufacturing process to give you a bit of an insight into the process.

A lot of manual work is involved, so every unit can be checked over by hand to ensure the utmost quality control is met.

Massive thank you to Michelin Motorsport for allowing us to take a tour of the factory to make this video.

Also a huge thank you to Jason & the folks at Jax Tyres in Albion for cutting up a perfectly good tyre for us to use in the demonstration :)