Patagonia started with a mountain climberturneddumpster diver who lived off 50 cents a day.

It never cared about being cool or maximizing profits. Instead, it's always focused on being socially and environmentally responsible.

And yet, it's become a billiondollar company and a status symbol for the biggest and richest companies in the world.

This is the story of Patagonia.

Sources:

[Yvon Chouinard]
https://www.patagonia.ca/product/let...
https://www.npr.org/2018/02/06/572558...
https://web.archive.org/web/201207180...
https://www.newyorker.com/magazine/20...
https://www.inc.com/yvonchouinard/pa...
http://anbhf.org/fellows/yvonchouinard/
https://thriftcon.co/blogs/news/yvon...
https://www.psychologytoday.com/us/bl...
https://www.inc.com/magazine/201303/l...

[Kristine Tompkins]
https://knowledge.wharton.upenn.edu/a...

[Patagonia]
https://www.patagonia.ca/companyhist...
https://www.patagonia.com/shop/clothi...
https://www.gq.com/story/patagoniala...
   • How A Vest Turned Patagonia Into A Bi...  
https://archive.fortune.com/magazines...
https://www.theguardian.com/environme...
https://www.theguardian.com/environme...
https://www.forbes.com/sites/danielas...
https://www.psychologytoday.com/us/bl...
https://www.outsideonline.com/1917931...
https://gearjunkie.com/patagoniaretr...
https://www.nytimes.com/2011/11/27/ma...
https://gearjunkie.com/patagoniasale...
http://www.patagoniaworks.com/press/2...
https://www.grailed.com/drycleanonly/...
https://www.inc.com/magazine/19880301...
https://www.forbes.com/sites/christop...
https://www.inc.com/magazine/19920801...
https://bthechange.com/thepatagonia...
https://www.patagonia.ca/stories/dont...
https://www.patagonia.ca/ourfootprin...
https://wwd.com/fashionnews/fashion...
https://danielsethics.mgt.unm.edu/pdf...
https://www.investopedia.com/articles...
https://time.com/5684011/patagonia
https://www.vogue.com/fashionshows/f...

[Patagonia CoBranded Vests]
https://www.patagonia.ca/shop/better...
https://www.marketplace.org/2019/04/1...
https://www.bloomberg.com/news/articl...
https://www.wsj.com/articles/patagoni...
https://www.nytimes.com/2019/04/05/fa...