Social media is flooded with videos of tweens showing off their hauls from highend makeup stores like Sephora and Ulta. Alec Baldwin's wife, Hilaria, posted a photo with her 10yearold daughter in full makeup. However, she was criticized for letting her young daughter wear makeup. Lola McMaster started wearing makeup last year. Her mother, Joy, says she spends around $100 a month on her 11yearold daughter's makeup.