Nobody knew where young Geoff’s obsession came from. All anyone knew was that the boy loved Beanz. In fact they were his entire life. But as is often the way, one moment, or one woman, changed everything. And that is where this story starts.

Watch the film to see how Geoff came to invent the range of can sizes perfect for every Aussie.

Heinz Beanz, there is a can size for every aussie!