How exactly do HeatNotBurn products reduce harm compared to cigarettes? Two of PMI’s top scientific minds break down the science of HeatNotBurn products. Find out why burning is the main problem ➡ https://www.pmi.com/ourscience/thep...

Scientific data now substantiates that some HeatNotBurn products also known as Heated Tobacco Products or HTPs are a better alternative for adult smokers that don’t quit.

Jacques Zuber, former Director of Technology and Product Development at Philip Morris International and Serge Maeder, Director of PMI Testing Labs and Analytical Research at Philip Morris International, explain how HeatNotBurn products work, why they’re different to cigarettes and how they reduce harm.

THE PROBLEM WITH BURNING
It is the burning of tobacco that produces the vast majority of harmful chemicals in cigarette smoke. By eliminating the burning—as is the case with HeatNotBurn products—the levels of harmful chemicals generated can be significantly reduced.

This is why HeatNotBurn products— if scientifically substantiated and manufactured under the appropriate safety and quality controls—are a better alternative for adult smokers than continuing to smoke cigarettes.

ARE HEATNOTBURN PRODUCTS RISKFREE?
No. HeatNotBurn products contain nicotine which is addictive and not riskfree. The best choice a smoker can make is always to quit cigarettes and nicotine altogether.

But in any given year, nine out of ten cigarette smokers do not quit. We believe adult smokers should have access to information on smokefree alternatives such as HeatNotBurn products.

HOW DO HEATNOTBURN PRODUCTS CONTRIBUTE TO A SMOKEFREE FUTURE?
For over a decade, we have been working on, and investing in, the research and development of smokefree products, such as HTPs, that do not burn tobacco and therefore are potentially much less harmful than smoking.

We believe by creating and perfecting these reducedharm smokefree products we can help create a future in which cigarettes are obsolete.

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