We welcome back Christopher Robertson, of Robertson IP, to continue our discussion about intellectual property. He joins Richard Angus to talk about why IP is such a hot topic, how to value intellectual property rights, and the reasons IP might change hands.

Christopher explains how the IP market has exploded in growth in recent years, as companies look to safeguard their innovations and protect their reputation. At the same time, regulation has become more unified around the world, so the need and ability to protect IP globally is on the up.

The discussion also covers what to look for when valuing intellectual property rights, from the strength of the patent itself to considering the product in question.

Watch the interview to understand more about the value of intellectual property.


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