Karen Robinovitz and Sara Schiller had each been through multiple traumas when they found reinvention and joy through the unlikeliest of substances: slime. Yes, slime. They explain to hosts Diana Ransom and Christine LagorioChafkin how they channeled their newfound joy, and passion for sensory play, into a business, the Sloomoo Institute. Sloomoo is a growing slimemuseum business with four locations that makes some 600 gallons of slime each day. This episode was recorded live onsite in SoHo, New York, at the Sloomoo Institute


Links:


Inc.com (http://inc.com/)  article: www.inc.com/christinelagorio/fromthegroundupsloomooinstitutekarenrobinovitzsaraschillergriefasstartupfuel.html (http://www.inc.com/christinelagorio/...)


Episode transcript: www.inc.com/transcriptfromthegrounduppodcastsloomooinstitutefounderskarenrobinovitzsaraschiller.html (http://www.inc.com/transcriptfromth...)


The Sloomoo Institute: https://sloomooinstitute.com/pages/ne...


Slime play and care (PSA about slime removal!): https://sloomooinstitute.com/pages/sl...






*note to listeners: The concepts of death and depression, are mentioned in this episode, as is the fact of a school shooting, though none are discussed in depth.